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‘It wasn’t crying wolf’: sale of whole Italian village revealed as PR hoax

Tiny Esino Lario claimed all its assets were up for grabs – but it was actually working with a tech firm to raise awareness of issues facing villages

Last month a mountain village in northern Italy put all its assets up for sale. A website advertised that everything must go.

Street signs started at €1,250. A pilgrimage site cost around €600,000, with a 15% discount applied. The town hall was a bit cheaper – €200,000. Benches came at €280 each, but with an enticing three-for-two promotion.

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from World news | The Guardian http://bit.ly/30SEEZW
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